Shapes can easily be stretched and manipulated and users get professional-grade coloring and styling options, including gradients, shadow, blur, glow, and emboss effects.We publish unbiased reviews; our opinions are our own and are not influenced by payments from advertisers.Learn about our independent review process and partners in our advertiser disclosure.
Michael Kurko is a freelance writer who has worked with brands including Software Advice, Fit Small Business, and Fast Capital 360. He is an expert in small business marketing, finance, wealth management, and small business technology. Studies show that a colorful logo improves brand recognition by 80. Presenting a brand consistently across all platforms can increase revenue by up to 23. Best Basic Graphic Design Software Software Helps BusinessLogo design software helps business owners create a strong brand identity and lets agencies do the same for their clients. Many of the best logo design software programs already incorporate templates with balanced designs, font pairings, and color palettes for any type of business. First launched in 1985, Adobe Illustrator remains the leading vector editing software in the market, allowing users to create drawings that can be scaled to any size. We chose it as the best overall because it makes it easy to control every aspect of logo design with shape-building tools, brushes, perspective grids, gradients, and more. One of Illustrators most powerful features is the ability to import a scanned image. This is great for users whove sketched a few ideas on paper but dont want to start from scratch on the computer. Geometric shapes can then be laid over the drawing and manipulated with ease. Illustrator also offers a variety of templates and vector logo objects to help get users started. Of course, words are a part of any good logo, and Illustrator provides access to over 16,000 font types, from fun to professional. When it comes time to add or modify colors, users can design with Pantone or CMYK palettes for precise color matching on printed material like business cards and show banners. Finally, because Illustrator is vector-based, drawing wont become pixelated when enlarged, meaning users can scale their logo to any size. Adobe Illustrator is available for Mac and Windows computers and can be purchased for a subscription price of 31.49 per month. Best Basic Graphic Design Software Trial With AccessThe subscription comes with a 30-day free trial; free updates; 100GB of cloud storage; access to Adobe Portfolio, Adobe Fonts, and Adobe Spark; and an Adobe Stock 30-day free trial with access to up to 10 images. Founded in 1993 as a consulting firm, Summitsoft expanded into the publishing space in 2001 with a suite of graphic design software. Its Logo Design Studio Pro platform has consistently been the top-selling logo design software for two decades. We chose it as our runner-up since it offers slightly less powerful vector illustration features than Adobe Illustrator but in an easier-to-use and more affordable format. Logo Design Studio Pro comes with 2,000 logo templates and 6,000 shapes and fonts users can choose from.
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